TV2 allows the user, in a pseudo linear fashion, to take control of video and enhance their experience. It offers a true two way experience that encapsulates the science and promises of the Internet whilst harnessing the familiarity and mass market appreciation of linear video.
Engaging Internet users requires a subtle approach. TV2 fulfils the promise of the Internet in that users are given walled control of their linear experience. As the last bastion of control, Internet video content and advertising needs to follow rules associated with a subtle inversion of direct marketing. Video content needs to pull the user in. It needs to engage and offer the illusion of control.
TV2 content and advertising is relayed to the end user through a broadband connection. Our format is not confined to a PC or a Mac. As hardware adapts to the reign of the Internet, more and more households are switching to Internet capable TV management systems. Windows Media Center, the premier home entertainment system, operates a TV based browser capable of running TV2. At home with a plasma screen, at work with a PC, or in a coffee shop with a laptop. Where there is connectivity there is TV2. Where there is TV2 there is true interactivity.
