The Internet is the last bastion of control. It is a medium within which users become editors, broadcasters and captains of their own destiny. Communication is on a one to one basis, yet is at the discretion of the recipient. Advertising within the Internet must adhere to the principle that in order to be effective it must act as a subtle inversion of direct marketing. Advertisers have a medium with which a one to one, creatively rich two way communicative process is possible. Yet equally, and in order that it be effective, this must not be pushed or forced upon recipients.
As Internet users are unable to control, affect or indeed participate within linear push based video, it has inherent communicative barriers that are easily reached. TV2 advertising utilises our Emmy® Award winning format, allowing advertisers to burst through those barriers by immersing the viewers in the video and empowering them to dictate the terms of their experience. TV2 enables global TV advertisers to easily monetise their TV creative spend through Internet channels.
A TV2 ad enables the viewer to interact with the product or brand in a way that appears linear. It harnesses the power and familiarity of linear video and fuses it with the science and principles of Internet marketing. If your product is a carpet cleaner, we will enable the viewer, in a real time pseudo linear fashion, to vacuum the carpet and therefore augment the sales message and the core brand deliverables. If there is a car in your TV ad, TV2 will allow the user to interact with the car, in real time and in real video.
