Audit is the TV2 Network's auditing service. Here, clients have bought their own media and have the capacity to serve the TV2 ads externally. TV2 Network then audits, on a live basis, the effective performance and delivery of the intended media schedule on the planned sites/networks.
Our tracking and auditing tool, TV2N Reporter operates to IAB Broadband advertising standards and its systems have been the subject of an ABCe audit. It is the de facto auditing tool for the mass market delivery of interactive Internet based video ads. Auditing is an essential part of our service. If you are a major TV advertiser, you need to know that your ads are being actually delivered to the end user and not simply called, or requested by the host sites/networks.
Our clients enjoy peace of mind that they are generating the required amount of viewings whilst getting an insight into the DNA of a host site. If a host site has low unique audience ratios TV2N Reporter will spot it, if a site attempts to burn off mass levels if inventory, TV2N Reporter will spot it. When it comes to performance, TV2N reporter is unsurpassed at providing our clients with detailed insights into interaction rates. Below is a list of the statistics available through the basic TV2N Reporter Log in.
Impacts – Daily and cumulative
IPUA Unique Audience – Daily and cumulative
Interactions – Daily, time of day, and interactions per unique
Impact Per Unique Ratios
Frequency analysis – Repeat views, Hour of Day, Day of Week
Brand Exposure
Location of user – Country, City, DMA (where applicable)
Reporting is available aligned to any global time zone.
